“I Can” PSA Selected as 2010 PR Week Award Finalist

The Campaign for Disability Employment (CDE) is proud to announce that its “I Can” video public service announcement (PSA) has been selected as a finalist for a 2010 PRWeek Award in the category of “Best Use of Audio/Video.” Each year, PRWeek Awards are awarded to corporate, nonprofit, agency and educational institutions in recognition of excellence in public relations activities. “I Can” will be featured, along with the other award finalists, in the January 2011 issue of PRWeek, and winners will be announced on March 10, 2011 in New York City at the PRWeek Awards 2011 ceremony.

“I Can” features seven people with disabilities – not actors – sharing what they “can do” on the job when given the opportu­nity. They represent different ages, gen­ders, ethnic backgrounds and disabilities – some of which are apparent and some not. The PSA participants were chosen to reflect the diversity of skills people with disabilities offer and to challenge com­mon misconceptions about disability and employment. Each person in the PSA reminds viewers that at work, it’s what people CAN do that matters.

Recently, the CDE unveiled a series of new products designed to accompany the “I Can” PSA and promote the hiring, retention and advancement of people with disabilities. The new products include a Workplace Discussion Guide that helps employers and Human Resource professionals facilitate staff conversations on flexible and inclusive workplaces, a Youth Discussion Guide that helps start a conversation among youth, with and without disabilities, about the importance of focusing on ability and talent and not making assumptions about what people can and can’t do, and the “What can YOU do?” Poster Series. All of these products are available for order, free of charge, through the CDE’s new web-based “What can YOU do?” Outreach Toolkit.

To view “I Can,” order free outreach tools and learn more about the CDE’s “What can YOU do?” initiative, please visit whatcanyoudocampaign.org.

About the Campaign for Disability Employment

The Campaign for Disability Employment (CDE) is a collaborative effort among several disability and business organizations that seek to promote positive employment outcomes for people with disabilities by encouraging employers and others to recognize the value and talent they bring to the workplace, as well as the dividend to be realized by fully including people with disabilities at work. These partners include:

The CDE is funded by the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP); receives technical assistance from the Job Accommodation Network (JAN); and is supported by the Disability Policy Research Center at West Virginia University.

Please join the Campaign for Disability Employment in its mission to promote positive employment outcomes for people with disabilities by using the “What can YOU do?” Web site to access resources to assist in recruiting, retaining and advancing skilled, qualified employees and by sharing the important message that, “At work, it’s what people can do that matters.”