What Can YOU Do?
National Campaign Challenges Public to Improve Disability Employment Landscape
The Campaign for Disability Employment (CDE), a collaborative of leading disability and business organizations, has launched “What can YOU do?” – a national effort designed to promote positive employment outcomes and increase employment opportunities for people with disabilities.
Every day, people with disabilities can and do add value to America’s workplaces. However, in both good economic times and bad, people with disabilities have far fewer job opportunities than the general population. Inspired to change these realities, the CDE’s “What can YOU do?” effort aims to promote the hiring, retention and advancement of people with disabilities and dispel negative stereotypes about disability and employment.
Several unique tools characterize the “What can YOU do?” public outreach initiative, including the Campaign’s Web site, WhatCanYouDoCampaign.org, which offers users the chance to learn, express their commitment to disability employment efforts and share what they “can do.” The site also features tools and tangible ideas for supporting the Campaign’s goals, such as CDE support badges that users can display on their own Web sites and blogs, and ready-to-publish news briefs they can run in their own publications and social media platforms.
Also featured are video public service announcements (PSAs) that challenge assumptions about people with disabilities and employment. The video library includes: the new “Who I Am” PSA, the “Because” PSA; and the Campaign’s award-winning “I Can” PSA. “Because” and “I Can” have aired more than 150,000 times on television, cable and radio stations nationwide. The CDE also offers free Discussion Guides to help organizations facilitate productive conversations about disability employment.
About the Campaign for Disability Employment
The Campaign for Disability Employment, funded by the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP), is a collaborative effort among several leading disability and business organizations to promote positive employment outcomes for people with disabilities by encouraging employers and others to recognize the value and talent they bring to the workplace, as well as the dividend to be realized by fully including people with disabilities at work. These partners include:
- American Association of People with Disabilities (AAPD);
- Job Accommodation Network (JAN);
- National Business and Disability Council (NBDC);
- National Gay and Lesbian Chamber of Commerce (NGLCC);
- Society for Human Resource Management (SHRM);
- Special Olympics;
- U.S. Business Leadership Network (USBLN).
Learn more by visiting WhatCanYouDoCampaign.org