Campaign for Disability Employment “I Can” PSA Wins International MarCom Award
The Campaign for Disability Employment (CDE) today announced that its “I Can” public service announcement (PSA) has been recognized with a 2011 MarCom Award. The PSA, which challenges common misconceptions about disability and employment, was recognized in the Gold category for “exceeding the high standards of the industry norm.” This marks the fourth industry honor for “I Can,” which was previously recognized by PRWeek, the Public Relations Society of America and PR News.
Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards are an international creative competition that recognizes outstanding achievement in the marketing-communications profession. Entries come from corporate communications departments, advertising agencies, PR firms, design shops, production companies and freelancers.
More than 6,000 entries were received for the 2011 MarCom Awards from the United States, Canada and other countries. “I Can” took home Gold honors in the PSA category. Funded by the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP) and supported by a public relations firm, the CDE is a collaborative effort among several disability and business organizations to promote the employment of people with disabilities.
Millions of people across the country have experienced “I Can,” which has aired on more than 550 television and radio stations nationwide since its release in March 2010. To view the PSA and learn more about the CDE and its “What can YOU do?” initiative, please visit WhatCanYouDoCampaign.org. This website offers free outreach tools, including PSA discussion guides, that invite individuals and organizations to support the CDE’s mission to promote positive employment outcomes for people with disabilities and share the important message that, “At work, it’s what people CAN do that matters.”
About the Campaign for Disability Employment:
The Campaign for Disability Employment (CDE) is a collaborative effort among several disability and business organizations that seek to promote positive employment outcomes for people with disabilities by encouraging employers and others to recognize the value and talent they bring to the workplace, as well as the dividend to be realized by fully including people with disabilities at work. These partners include:
- American Association of People with Disabilities (AAPD);
- National Business and Disability Council (NBDC);
- National Council of La Raza (NCLR);
- National Gay and Lesbian Chamber of Commerce (NGLCC);
- Society for Human Resource Management (SHRM);
- Special Olympics (SO);
- U.S. Business Leadership Network (USBLN).
The CDE is funded by the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP); receives technical assistance from the Job Accommodation Network (JAN); and is supported by the Disability Policy Research Center at West Virginia University.
Please join the Campaign for Disability Employment in its mission to promote positive employment outcomes for people with disabilities by using the “What can YOU do?” Web site to access resources to assist in recruiting, retaining and advancing skilled, qualified employees and by sharing the important message that, “At work, it’s what people can do that matters.”