The “Working Works”
PSA Campaign

View the “Working Works” PSA
View Additional PSA Formats

Working Works. It lets people earn a living and contribute their skills and experience. For some, it may also be about pursuing a passion, taking on new challenges or being part of a team.

Through the voices of several individuals, the “Working Works” PSA explores the many reasons people work, including after injury or illness. The PSA’s four primary cast members include Major League Baseball great Cal Ripken, Jr. and three other individuals who worked with their employers and healthcare professionals to make a plan to stay at or return to work following illness or injury. Their stories emphasize the importance of working together on effective stay-at-work/return-to-work strategies—for the benefit of individuals, families, employers and the nation.

The CDE would like to thank United Spinal Association for its assistance identifying cast members for the “Working Works” PSA and for promoting the campaign to its members.

This online toolkit features a range of integrated materials to help you or your organization support the message of the “Working Works” PSA.

Take Action with the “Working Works” PSA Campaign

Meet the Cast
Read about the people in the PSA and view behind-the-scenes video interviews


Contact Your Local TV Station to Request “Working Works” Airtime Download the Letter