Campaign for Disability Employment “I Can” PSA Honored at National Awards Ceremony
The Campaign for Disability Employment (CDE) received Honorable Mention in the category of Best Use of Audio/Video for the “I Can” video public service announcement (PSA) at the 2010 PRWeek Awards held in New York City, March 10, 2011. Each year, PRWeek awards corporate, nonprofit, agency and educational institutions in recognition of excellence in public relations activities. The Best Use of Audio/Video award recognizes the combination of creativity, cost effectiveness, and overall impact of the PSA and Campaign initiative. One PRWeek judge said the “I Can” PSA Campaign is a “Thought-provoking concept that shined through with the video element.”
Responding to the accolade, Kathleen Martinez, Assistant Secretary for the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP), noted that, “It is an honor for the CDE to be recognized for creatively promoting employment of people with disabilities in a meaningful and impactful way.” “I Can” features seven people with disabilities sharing what they “can do” on the job when given the opportunity. The PSA participants represent different ages, genders, ethnic backgrounds and disabilities – some of which are apparent and some not. Ms. Martinez added, “I Can” reflects the diversity of skills people with disabilities have to offer and demonstrates their capacity to work for businesses of all sizes and industries.” The PSA challenges common misconceptions about disability and employment and reminds viewers that at work, it’s what people CAN do that matters.
To view “I Can,” order free outreach tools and learn more about the CDE’s “What can YOU do?” initiative, please visit whatcanyoudocampaign.org.
About the Campaign for Disability Employment
The Campaign for Disability Employment (CDE) is a collaborative effort among several disability and business organizations that seek to promote positive employment outcomes for people with disabilities by encouraging employers and others to recognize the value and talent they bring to the workplace, as well as the dividend to be realized by fully including people with disabilities at work. These partners include:
- American Association of People with Disabilities (AAPD);
- National Business and Disability Council (NBDC);
- National Council of La Raza (NCLR);
- National Gay and Lesbian Chamber of Commerce (NGLCC);
- Society for Human Resource Management (SHRM);
- Special Olympics (SO);
- U.S. Business Leadership Network (USBLN).
The CDE is funded by the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP); receives technical assistance from the Job Accommodation Network (JAN); and is supported by the Disability Policy Research Center at West Virginia University.
Please join the Campaign for Disability Employment in its mission to promote positive employment outcomes for people with disabilities by using the “What can YOU do?” Web site to access resources to assist in recruiting, retaining and advancing skilled, qualified employees and by sharing the important message that, “At work, it’s what people can do that matters.”