“Because” Outreach Toolkit
CDE Toolkits “Because” Toolkit “I Can” Toolkit What Can YOU Do? Toolkit
“Because” is a new, inspirational PSA that features seven people — not actors — with disabilities who are pursuing and realizing their goals and passions as a result of the support and encouragement they received from everyday people in their lives.
This online toolkit features a range of integrated materials to help you or your organization support the message of the “Because” PSA. In addition to downloadable versions of the PSA, the quick links on this page feature background on the PSA participants and a series of “Because” posters, which are available electronically and for mail order. The Campaign’s newest Toolkit feature is the “Because” Discussion Guide, which can be used to plan and lead a discussion about the PSA among youth, parents, teachers, employers or members of any other group or organization supporting children or young people with disabilities. Like the posters, the Discussion Guide is available electronically and by free mail order in both English and Spanish.
The “Because” PSA challenges viewers to rethink how they perceive career prospects for youth with disabilities and to recognize that we all benefit when young people with disabilities are able to develop their skills and talents into successful careers.
For young people with disabilities, relationships with caring adults with high expectations go a long way toward fostering independence and self-sufficiency. Whether it be a mom who assigns chores to a child in order to teach responsibility or a teacher who encourages a student to strive to be their best, “Because” reveals that each of us has the power to inspire others to achieve success.
“Because” Toolkit Quick Links “Because” PSA “Porque” PSA Meet the